ADS I'D LIKE TO DO #004: ELECTION POSTER FOR A THIRD WORLD COUNTRY

A large cocktail party with a pool table, a bar, a stage and a lounge area in 80’s deco filled with prominent and minor political party leaders.

ADS I'D LIKE TO DO #003: TOURS & TRAVELS FOR URBAN PEOPLE

Episode I
OPEN TO man sitting in an office.

CUT TO man sitting in a car.

ADS I'D LIKE TO DO #002: CAMERA FOR GIRLS

Episode I

MUSIC IN: (To Alex Turner’s “Hiding Tonight”)

OPEN TO Girl at a small college reunion party in a café. 

Friends are hurdled and smiling and waiting for the shot but the girl just couldn’t seem to focus right, 

they break up and laugh at her.

ADS I'D LIKE TO DO #001: BEER FOR ASIANS

Episode I
INTERCUTTING: scenes of 4 friends, 3 men and a lady, they graduate from college, they’re in smart looking shirts at a country house, they step out of the street at night, 

they’re in a club, beers in hand, they cheer, a scuffle between a mime and a clown ensures in the club, it spreads, 

they move away quickly, one of them grabs the lady by the hand and they run together, beers still in hand.

KNOW YOUR ASIAN MUSIC CHALLENGE for TIGER ASIAN MUSIC FEST



An online-based campaign to promote the Tiger Asian Music Festival 2010 where users guess the song titles of various Asian pop songs through fun videos like these where the singer is not the native speaker of the language or familiar with the song.

TIGER LIVING IT UP PARTY 2011




A web-series based campaign where Tiger beer invited 4 local celebrities, Namewee, Choong Sisters (of Amazing Race fame), Douglas Lim and Manhand to organize a year end party with the theme "Living it Up". 

This is the first of the series where the celebrities meet up. 

TRAFFIC RADIO PSA IDEA

"Missing Child"
Please help me. I lost my son. 

He’s 4 years old, big eyes, small ears, short hair and wearing stripes. He was playing in the courtyard when they came. 

They shot me and took him away.

AMEX PRINTS

Click to Enlarge

TUMS INITIATIVE PRINTS

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TIGER BEER WORLD CUP 2010 CELEBRATION

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JACK 'N JILL 360 CAMPAIGN

Jack 'n Jill Potato Chips re-branding and initiation to Facebook/Online Presence.

This campaign won a Bronze at the Kancil Awards 2011.

HOW CONVENIENT

There’s nothing more slapstick than a mainstream media’s half-witted demonizing of a music genre with the usual associations of free-sex, serious drug abuse, suicidal and self-destructive tendencies. What makes the idiotic comedy worse is the fact that the boogeyman this time is a genre that isn’t even rebellious to begin with.

DREAMING DEEP

——————————————————————————————————————————-
It began in the dark. Static on the wall. Film scratches like random coursing electrons, the weaving guitar lines urging them on while rumbles of drum thunder rolled across the columns. Then, a hint of colour, a column lit, and the surging melodies start to rise.
——————————————————————————————————————————-

TONIGHT, WE OPEN FOR OUR HEROES

In a haze of extreme fatigue, smiles and smoke, I slumped into the couch in the corner of the room and watched as Mak and Taka’s conversation trailed into music and life and experiences. Men who, if I were to be so bold, would undoubtedly leave their mark in music history in the days to come.

In fact, I believe they already have.

WE'RE ALL COTTON HEARTED

Note: Online promo piece of a music compilation CD of the same title for the now defunct online magazine “IF”, the Italicised Words are some of the track titles from the CD.

It’s always the same. The faces are blank, bleak. The suits, the ties, the dresses, the briefcases, the hand phones clung together so closely everyday at any given time, never connecting. This Botanical Sunset Paradise, you’re loneliest when you’re not.

TO THE LEFT

(as published in Rage, The Star Malaysia - Feature 29/06/2007)

WHEN the movie adaptation of comic legend Alan Moore's V for Vendetta hit the screens last year, almost every local movie critic gave it a gigantic "thumbs-up".

CAN MUSIC CHANGE THE WORLD?

(as published in Rage, The Star Malaysia - Feature 17/09/2007)

I DON'T really know if music has the ability to change society but at least I'm certain that it has changed me as an individual," says Yap Lian Tat, lead guitar and vocals for local independent band Nao in the documentary short film from the band's self-titled debut album.


TOTALLY STONE-D

(as published in StarTwo, The Star Malaysia - Feature 01/08/2007)

IF THERE'S one thing that distinguishes Joss Stone from the rest of the artistes on the pop music periphery, it has to be her honesty.

PRINCIPLE MATTERS


(as published in Youth, The Star Malaysia - Cover story 29/08/2007)

WE ALL recited the Rukunegara during our schooldays, and we have heard it mentioned many times by politicians in the media. Yet, young people remain apathetic towards the Rukunegara, and find it hard to relate to its principles.


20 STICK PACK


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Second to none