 |
| Click to Enlarge |
Tiger's World Cup 2010 online campaign. Tiger beer wasn't an official sponsor but wanted to leverage on the football hype with its online contests and activities + on-ground viewing parties all over the nation.
We developed a website with an interactive football as navigation and a guide to everything you need to be an avid football fan including dress-manuals, chants, games and a special dance that was performed at the events.
The Brief:
To leverage on the World Cup hype and help Tiger beer maintain top of mind during the international football season.
How did we get here:
Tiger beer already has a full football-centric consumer/user database through Tiger FC. It was just a matter of reinforcing the brand as the definitive beverage that lives the football fluff, so to speak.
Therefore we've created a website that is the definitive football celebration guide for Malaysians during the football season, thereby leading consumers from the guide, to the online prediction games and activities, finally on to the full viewing event listings guide.
What did I do:
Original conception of the idea and all website content.
*no, I'm not a football fan.