Jack 'n Jill Potato Chips re-branding and initiation to Facebook/Online Presence.
Create a younger, hipper image for Jack 'n Jill Potato Chips.
Help the brand get online and connect with young users of the massive social media space.
The Strategy:
Create a new campaign based on potato characters with interesting personalities. These will become the wacky, fun, memorable new faces of the brand.
The Solution:
Our idea is that Jack 'n Jill uses only the best potatoes - depicted by potatoes with interesting personalities that are best at their own individual fields. The Facebook app offers various engagement components that expand on the campaign premise.
Campaign Components:
First, the TVC rolls out.
Next, a Facebook app that allows users to turn their friends' profile pics into customized Potatoheads to generate user participation and interest. TVC seeded on the page along with other fun, random potato-based web-content.
Then, as the initial hype grows, the creation of the Potatoheads web series. Short episodes of different Potato characters uploaded every week.
Campaign then follows up by a new app that allows users to suggest new Potatohead characters that we can feature.
Best selected suggestions are made into weekly videos and the user wins a weekly prize.
TVC series:
A PotatoHead video:
Channel link for PotatoHeads series:
http://www.youtube.com/user/JacknJillPotatoHeads
Awards page:
http://www.kancilawards.com/2011/cyber-kancil/35-cyber-campaign
What did i do:
Original conception of the entire idea and campaign. All available Facebook page and app content during campaign. Written all scripts for all videos. Voice-acting on some and soundtrack composing on some.
What did i do:
Original conception of the entire idea and campaign. All available Facebook page and app content during campaign. Written all scripts for all videos. Voice-acting on some and soundtrack composing on some.